| 000 | 02398cam a22003011a 4500 | ||
|---|---|---|---|
| 008 | 100301s2009 enk 001 0 eng | ||
| 010 | _a2008053856 | ||
| 020 | _a0470994657 (pbk. : alk. paper) | ||
| 035 | _a(Sirsi) u4128 | ||
| 920 | _a9780470994658 (pbk. : alk. paper) | ||
| 040 |
_aEG-CaNU _c EG-CaNU _d EG-CaNU |
||
| 042 | _ancode | ||
| 082 | 0 | 0 |
_a658.8342 _2 22 |
| 100 | 1 |
_aEvans, Martin _q (Martin J.) _98165 |
|
| 245 | 1 | 0 |
_aConsumer behaviour / _c Martin Evans, Ahmad Jamal, Gordon Foxall. |
| 246 | 3 | _aConsumer behavior | |
| 250 | _a2nd ed. | ||
| 260 |
_aChichester, England ; _a Hoboken, NJ : _b Wiley, _c c2009. |
||
| 300 |
_axv, 560 p. : _b col. ill. ; _c 26 cm. |
||
| 504 | _aIncludes bibliographical references (p. [513]-546) and index. | ||
| 505 | _aConsumer Motives and Values -- Consumer Response to Marketing Actions: 1 Exposure, Attention, Perception -- Consumer Response to Marketing Actions: 2 Learning and Attitudes -- Consumer Response to Marketing Actions -- Consumer Demographics -- Consumer Psychographics -- Social Group, Tribal and Household Buying Influences -- Culture and Subculture -- New Product Buying -- Repeat, Loyal and Relational Buying -- Data-Based Consumer Behaviour -- Consumer Misbehaviour -- Organizational Buying Behaviour -- | ||
| 520 | _aBuilding on the success of the first edition , the new edition of of Consumer Behaviour has been fully revised and updated to be even more student friendly. Through the author teams seven decades of teaching and researching experience they have discovered that the application of concepts via practical examples is the best delivery method for effective lerning. Consumer Behaviour is a European text that is built around how students actaully learn consumer behaviour. Evans, Foxall and Jamal offer a mainstream consumer behaviour textbook, based on semesterised compulsory or optional modules on undergraduate and postgraduate business and marketing programmes. The student centred approach is manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses. | ||
| 650 | 0 |
_aConsumer behavior. _9563 |
|
| 700 | 1 |
_aJamal, Ahmad, _d 1965- _98166 |
|
| 700 | 1 |
_aFoxall, G. R. _98167 |
|
| 596 | _a1 | ||
| 999 |
_c3125 _d3125 |
||