000			01854cam a2200349 a 4500
008			100227s2009 maua b 001 0 eng
020			_a9780071263436
020			_a0071263438
035			_a(Sirsi) u3890
920			_a0073529907
920			_a9780073529905
040			_aEG-CaNU _c EG-CaNU _d EG-CaNU
042			_ancode
082	0	4	_a658.8 _2 22
100	1		_aDwyer, F. Robert _97663
245	1	0	_aBusiness marketing : _b connecting strategy, relationships, and learning / _c F. Robert Dwyer, John F. Tanner, Jr.
250			_a4th ed.
260			_aBoston : _b McGraw-Hill Irwin, _c c2009.
300			_axxv, 678 p. : _bill. ; _c27 cm.
504			_aIncludes bibliographical references (p. 653-661) and index.
505	0		_aBusiness Markets and Business Marketing -- Foundations for Creating Value -- Business Marketing Programming -- Managing Programs and Customers
520	3		_aBusiness Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
653			_aBusiness Markets and Business Marketing
653			_aManaging Programs and Customers.
653			_aBusiness Marketing Programming.
650		0	_aMarketing. _97664
700	1		_aTanner, John F. _97665
596			_a1
999			_c2871 _d2871