| 000 | 00712cam a22002054a 4500 | ||
|---|---|---|---|
| 008 | 100214s2008 enka b 001 0 eng | ||
| 020 | _a9780750679800 | ||
| 035 | _a(Sirsi) u3450 | ||
| 040 |
_aEG-CaNU _c EG-CaNU _d EG-CaNU |
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| 042 | _ancode | ||
| 082 | 0 | 4 |
_a658.802 _2 22 |
| 100 | 1 |
_aPercy, Larry. _94111 |
|
| 245 | 1 | 0 |
_aStrategic integrated marketing communication : _b theory and practice / _c Larry Percy. |
| 260 |
_a Amsterdam ; _a London : _b Butterworth-Heinemann, _c c2008. |
||
| 300 |
_a xiii, 308 p. : _b col. ill. ; _c 25 cm. |
||
| 504 | _a Includes bibliographical references and index. | ||
| 650 | 0 |
_a Communication in marketing. _96815 |
|
| 650 | 0 |
_a Strategic planning. _992 |
|
| 596 | _a1 | ||
| 999 |
_c2448 _d2448 |
||