| 000 | 01311cam a22002654a 4500 | ||
|---|---|---|---|
| 008 | 100114s2009 cau b 001 0 eng | ||
| 010 | _a 2008046777 | ||
| 020 | _a 9780470284247 (cloth : alk. paper) | ||
| 035 | _a(Sirsi) u3257 | ||
| 040 |
_aEG-CaNU _cEG-CaNU _dEG-CaNU |
||
| 042 | _a ncode | ||
| 082 | 0 | 0 |
_a 658.0490951 _2 22 |
| 100 | 1 |
_a Gupta, Anil K., _d 1949- _94165 |
|
| 245 | 1 | 0 |
_a Getting China and India right : _b strategies for leveraging the world’s fastest-growing economies for global advantage / _c Anil K. Gupta, Haiyan Wang. |
| 250 | _a 1st ed. | ||
| 260 |
_a San Francisco : _b Jossey-Bass, _c c2009. |
||
| 300 |
_a xvi, 254 p. : _b ill. ; _c 24 cm. |
||
| 504 | _a Includes bibliographical references (p. 229-238) and index. | ||
| 505 | _a China and India : four stories rolled into one -- Think China and India, not China or India -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for global advantage -- Competing with dragons and tigers on the global stage -- The war for talent : dealing with scarcity in the midst of plenty -- Global enterprise 2020. | ||
| 650 | 0 |
_a Marketing _z China. _96298 |
|
| 650 | 0 |
_a Marketing _z India. _96299 |
|
| 650 | 0 |
_a Globalization. _96300 |
|
| 700 | 1 |
_a Wang, Haiyan. _9240 |
|
| 596 | _a1 | ||
| 999 |
_c2254 _d2254 |
||