000 00677cam a22002294a 4500
008 100114s2010 maua b 001 0 eng
010 _a2008928620
020 _a9780324834260
020 _a0324834268
035 _a(Sirsi) u3253
040 _aEG-CaNU
_c EG-CaNU
_d EG-CaNU
042 _ancode
082 0 4 _a658.8
_2 22
100 1 _aPride, William M.
_9855
245 1 0 _aMarketing /
_c William M. Pride, O. C. Ferrell.
250 _a15th ed.
260 _aBoston, MA :
_b Houghton Mifflin,
_c 2010.
300 _a1 v. (various paging) :
_b illl. ;
_c 28 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_96288
596 _a1
999 _c2250
_d2250