| 000 | 01297cam a22002654a 4500 | ||
|---|---|---|---|
| 008 | 091201s2009 njua b 001 0 eng | ||
| 010 | _a 2008000236 | ||
| 020 | _a 9780136015963 | ||
| 020 | _a 0136015964 | ||
| 020 | _a 9780135153369 | ||
| 020 | _a 0135153360 | ||
| 035 | _a(Sirsi) u2827 | ||
| 040 |
_aEG-CaNU _cEG-CaNU _dEG-CaNU |
||
| 042 | _a ncode | ||
| 082 | 0 | 0 |
_a 658.8342 _2 22 |
| 100 | 1 |
_a Solomon, Michael R. _91915 |
|
| 245 | 1 | 0 |
_a Consumer behavior : _b buying, having, and being / _c Michael R. Solomon. |
| 250 | _a 8th ed. | ||
| 260 |
_a Upper Saddle River, NJ : _b Pearson/Prentice Hall, _c c2009. |
||
| 300 |
_a720 p. : _b col. ill. ; _c 29 cm. |
||
| 504 | _a Includes bibliographical references and indexes. | ||
| 505 | _a Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture. | ||
| 650 | 0 |
_a Consumer behavior. _9563 |
|
| 596 | _a1 | ||
| 999 |
_c1867 _d1867 |
||