000 00774cam a22002414a 4500
008 091201s2008 enka b 001 0 eng
010 _a 2008003363
020 _a 9780199290437
020 _a 0199290431
035 _a(Sirsi) u2826
040 _aEG-CaNU
_cEG-CaNU
_dEG-CaNU
042 _a ncode
082 0 0 _a 658.8
_2 22
100 1 _a Baines, Paul,
_d 1973-
_95269
245 1 0 _a Marketing /
_c Paul Baines, Chris Fill, and Kelly Page.
260 _a Oxford ;
_a New York :
_b Oxford University Press,
_c c2008.
300 _a xxv, 859 p. :
_b ill. (some col.) ;
_c 27 cm.
504 _a Includes bibliographical references and index.
650 0 _a Marketing.
_95270
700 1 _a Fill, Chris.
_95271
700 1 _a Page, Kelly,
_d 1974-
_92978
596 _a1
999 _c1866
_d1866