| 000 | 00886cam a22002654a 4500 | ||
|---|---|---|---|
| 008 | 080323s2006 njua b 001 0 eng | ||
| 010 | _a2005047639 | ||
| 020 | _a0131968815 | ||
| 020 | _a9780131968813 | ||
| 035 | _a(Sirsi) u265 | ||
| 040 |
_aEG-CaNU _cEG-CaNU _dEG-CaNU |
||
| 042 | _ancode | ||
| 082 | 0 | 0 |
_a659.1 _2 22 |
| 100 | 1 |
_aWells, William, _d 1926- _95001 |
|
| 245 | 1 | 0 |
_aAdvertising : _b principles & practice / _c William Wells, Sandra Moriarty, John Burnett. |
| 250 | _a7th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _b Pearson/Prentice Hall, _c c2006. |
||
| 300 |
_axxxi, 592 p. ; _b col. ill. ; _c 29 cm. |
||
| 504 | _aIncludes bibliographical references (p. 575-580) and index. | ||
| 630 | 0 | 0 |
_aEMBA. _95002 |
| 650 | 0 |
_aAdvertising. _91283 |
|
| 700 | 1 |
_aBurnett, John, _d 1944- _95003 |
|
| 700 | 1 |
_aMoriarty, Sandra E. _q (Sandra Ernst) _93683 |
|
| 596 | _a1 | ||
| 999 |
_c1750 _d1750 |
||