000 01197caa a22002414a 4500
008 091103S1999 njuA 000 0 eng u
010 _a2005052765
020 _a0137519834
035 _a(Sirsi) u2506
040 _aEG-CaNU
_cEG-CaNU
_dEG-CaNU
042 _ancode
082 0 0 _a658.8342
_2 22
100 1 _aSolomon, Michael R.
_91915
245 1 0 _aConsumer behaviour :
_b a European perspective /
_c Michael Solomon
260 _a New York :
_b Prentice Hall/Financial Times,
_c 1999
300 _axviii, p589, 24cm.
504 _aIncludes bibliographical references and index.
505 0 _aAn introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Perception -- The self -- Motivation, values and lifestyle -- Learning and memory -- Attitudes -- Individual decision-making -- Group influence and opinion leadership -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and consumer behaviour -- Cultural change processses -- New times, new consumers.
650 0 _aConsumer behavior
_z Europe.
_9563
700 1 _aBamossy, Gary
_94675
700 1 _aAskegaard, Soren
_94676
596 _a1
999 _c1631
_d1631