| 000 | 01197caa a22002414a 4500 | ||
|---|---|---|---|
| 008 | 091103S1999 njuA 000 0 eng u | ||
| 010 | _a2005052765 | ||
| 020 | _a0137519834 | ||
| 035 | _a(Sirsi) u2506 | ||
| 040 |
_aEG-CaNU _cEG-CaNU _dEG-CaNU |
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| 042 | _ancode | ||
| 082 | 0 | 0 |
_a658.8342 _2 22 |
| 100 | 1 |
_aSolomon, Michael R. _91915 |
|
| 245 | 1 | 0 |
_aConsumer behaviour : _b a European perspective / _c Michael Solomon |
| 260 |
_a New York : _b Prentice Hall/Financial Times, _c 1999 |
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| 300 | _axviii, p589, 24cm. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aAn introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Perception -- The self -- Motivation, values and lifestyle -- Learning and memory -- Attitudes -- Individual decision-making -- Group influence and opinion leadership -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and consumer behaviour -- Cultural change processses -- New times, new consumers. | |
| 650 | 0 |
_aConsumer behavior _z Europe. _9563 |
|
| 700 | 1 |
_aBamossy, Gary _94675 |
|
| 700 | 1 |
_aAskegaard, Soren _94676 |
|
| 596 | _a1 | ||
| 999 |
_c1631 _d1631 |
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