000 00664cam a22002174a 4500
008 090910s1998 ilua b 001 0 eng
010 _a97021652
020 _a084423172X
035 _a(Sirsi) u2483
040 _aEG-CaNU
_cEG-CaNU
_dEG-CaNU
042 _ancode
082 0 0 _a658.84
_2 21
100 1 _aJones, Susan K.,
_d 1949-
_994
245 1 0 _aCreative strategy in direct marketing /
_c Susan K. Jones.
250 _a2nd ed.
260 _aLincolnwood, Ill. :
_b NTC Business Books,
_c c1998.
300 _ax, 502 p. :
_b ill. ;
_c 25 cm.
504 _aIncludes bibliographical references and index.
650 0 _aDirect marketing.
_91284
596 _a1
999 _c1605
_d1605