| 000 | 00969cam a22002774a 4500 | ||
|---|---|---|---|
| 008 | 090910s1991 ilua b 001 0 eng | ||
| 010 | _a90044246 | ||
| 020 | _a0256082049 | ||
| 035 | _a(Sirsi) u2482 | ||
| 040 |
_aEG-CaNU _cEG-CaNU _dEG-CaNU |
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| 042 | _ancode | ||
| 082 | 0 | 0 |
_a658.82 _2 20 |
| 100 | 1 |
_aEngel, James F. _92736 |
|
| 245 | 1 | 0 |
_aPromotional strategy : _b managing the marketing communications process / _c James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. |
| 250 | _a7th ed. | ||
| 260 |
_aHomewood, IL : _b Irwin, _c c1991. |
||
| 300 |
_axxv, 753 p., [12] p. of plates : _b ill. (some col.) ; _c 24 cm. |
||
| 490 | 4 | _aThe Irwin series in marketing | |
| 504 | _aIncludes bibliographical references (p. 738-739) and index. | ||
| 650 | 0 |
_aMarketing. _94623 |
|
| 650 | 0 |
_aAdvertising. _91283 |
|
| 650 | 0 |
_aMarketing _x Management. _94624 |
|
| 700 | 1 |
_aWarshaw, Martin R. _94625 |
|
| 700 | 1 |
_aKinnear, Thomas C., _d 1943- _94626 |
|
| 596 | _a1 | ||
| 999 |
_c1604 _d1604 |
||