| 000 | 00845cam a22002534a 4500 | ||
|---|---|---|---|
| 008 | 090908s1996 ilua b 000 0 eng | ||
| 010 | _a95022508 | ||
| 020 | _a0256136920 | ||
| 035 | _a(Sirsi) u2460 | ||
| 040 |
_aEG-CaNU _cEG-CaNU _dEG-CaNU |
||
| 042 | _ancode | ||
| 082 | 0 | 0 |
_a658.802 _2 20 |
| 100 | 1 |
_aWalker, Orville C. _92677 |
|
| 245 | 1 | 0 |
_aMarketing strategy : _b planning and implementation / _c Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larre??che??. |
| 250 | _a2nd ed. | ||
| 260 |
_aChicago : _b Irwin, _c 1996. |
||
| 300 |
_axxiv, 392 p. : _b ill. ; _c 23 cm. |
||
| 490 | 0 | _aIrwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _x Management. _94572 |
|
| 700 | 1 |
_aBoyd, Harper W. _94573 |
|
| 700 | 1 |
_aLarre??che??, Jean-Claude. _94574 |
|
| 596 | _a1 | ||
| 999 |
_c1582 _d1582 |
||