000			03439cam a2200337 a 4500
008			080313s2007 enka b 001 0 eng
010			_a2007277607
020			_a9780199284986
035			_a(Sirsi) u113
040			_aEG-CaNU _cEG-CaNU _dEG-CaNU
042			_ancode
082	0	0	_a658.0072 _2 22
100	1		_aBryman, Alan _9534
245	1	0	_aBusiness research methods / _c Alan Bryman, Emma Bell.
250			_a2nd ed.
260			_aOxford ; _c New York : _b Oxford University Press, _c c2007.
300			_axxxii, 786 p. : _b ill. ; _c 25 cm.
500			_aPrevious ed.: 2003.
504			_aIncludes bibliographical references (p. 735-759) and indexes.
505	0		_aBusiness research strategies -- Research designs -- Planning a small-scale project -- Getting Started: reviewing the literature and formulating research questions -- Ethics in business research -- The nature of quantitative research -- Sampling -- Structured interviewing -- Self-completion questionnaires -- Asking questions -- Structured observation -- Content analysis -- Secondary analysis and official statistics -- Quantitative data analysis -- Using SPSS for Windows -- The nature of qualitative research -- Ethnography and participant observation -- Interviewing in qualitative research -- Focus groups -- Language in qualitative research -- Documents as sources of data -- Qualitative data analysis -- Computer-assisted qualitative data analysis: Using NVivo -- Breaking down the quantitative/qualitative divide -- Combining quantitative and qualitative research -- Internet research methods -- Writing up business research
520			_aThe Second Edition of Business Research Methods provides essential guidance on the practice of business research and how to carry out a small-scale research project or dissertation for the first time. It offers an encyclopedic introduction to the core concepts, methods, and values involved in doing business research, from formulating research questions, reviewing the literature, and designing a questionnaire, to carrying out data analysis and presenting research results. The strengths and weaknesses of each research method are examined to help students choose an appropriate methodology, and the wider philosophical issues and ethical controversies that affect business research are discussed to help students make informed research decisions. The book examines in depth the distinction between quantitative and qualitative research techniques and how and when they should be used, and marries theoretical issues with topical case examples from a number of work-related fields (such as management, strategy, and marketing). It has also been comprehensively updated to reflect the growing use of the internet as a source of data and medium for conducting research, and places new emphasis on the student experience of research by relating the activities of real student researchers back to the research process.
630	0	0	_aEMBA. _9535
630	0	0	_aMOT. _9536
650		0	_aBusiness _x Research _x Methodology. _9537
650	1	7	_aOnderzoeksmethoden. _2 gtt _9538
650	1	7	_aSociaal-wetenschappelijk onderzoek. _2 gtt _9539
700	1		_aBell, Emma, _d 1968- _9197
596			_a1
999			_c152 _d152