| 000 | 01604cam a22002774a 4500 | ||
|---|---|---|---|
| 008 | 090831s2009 njua b 001 0 eng | ||
| 010 | _a2008025903 | ||
| 020 | _a0136033245 | ||
| 035 | _a(Sirsi) u2390 | ||
| 040 |
_aEG-CaNU _cEG-CaNU _dEG-CaNU |
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| 042 | _ancode | ||
| 082 | 0 | 0 |
_a658.872 _2 22 |
| 100 | 1 |
_aTurban, Efraim. _966 |
|
| 240 | 1 | 0 | _aIntroduction to e-commerce |
| 245 | 1 | 0 |
_aIntroduction to electronic commerce / _c Efraim Turban, David King, Judy Lang ; with contributions by Linda Lai ... [et al.]. |
| 250 | _a2nd ed. | ||
| 260 |
_aUpper Saddle River, NJ : _b Prentice Hall, _c c2009. |
||
| 300 |
_axliii, 578 p. : _b col. ill. ; _c 26 cm. |
||
| 500 | _aPrev. ed. published under title: Introduction to e-commerce. | ||
| 504 | _aIncludes bibliographical references (p. 521-544) and index. | ||
| 505 | 0 | _aOverview of electronic commerce -- E-marketplaces : structures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertisement -- B2B e-commerce -- E-supply chains, collaborative commerce, and corporate portals -- Innovative EC systems : from e-government and e-learning to consumer-to-consumer commerce -- Social networks and industry disruptors in the Web 2.0 environment -- Mobile computing and commerce -- E-commerce security -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy, justification, and global implementation. | |
| 650 | 0 |
_aElectronic commerce. _94394 |
|
| 700 | 1 |
_aKing, David R. _92795 |
|
| 700 | 1 |
_aLang, Judy, _d 1950- _9407 |
|
| 596 | _a1 | ||
| 999 |
_c1509 _d1509 |
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