000 01604cam a22002774a 4500
008 090831s2009 njua b 001 0 eng
010 _a2008025903
020 _a0136033245
035 _a(Sirsi) u2390
040 _aEG-CaNU
_cEG-CaNU
_dEG-CaNU
042 _ancode
082 0 0 _a658.872
_2 22
100 1 _aTurban, Efraim.
_966
240 1 0 _aIntroduction to e-commerce
245 1 0 _aIntroduction to electronic commerce /
_c Efraim Turban, David King, Judy Lang ; with contributions by Linda Lai ... [et al.].
250 _a2nd ed.
260 _aUpper Saddle River, NJ :
_b Prentice Hall,
_c c2009.
300 _axliii, 578 p. :
_b col. ill. ;
_c 26 cm.
500 _aPrev. ed. published under title: Introduction to e-commerce.
504 _aIncludes bibliographical references (p. 521-544) and index.
505 0 _aOverview of electronic commerce -- E-marketplaces : structures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertisement -- B2B e-commerce -- E-supply chains, collaborative commerce, and corporate portals -- Innovative EC systems : from e-government and e-learning to consumer-to-consumer commerce -- Social networks and industry disruptors in the Web 2.0 environment -- Mobile computing and commerce -- E-commerce security -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy, justification, and global implementation.
650 0 _aElectronic commerce.
_94394
700 1 _aKing, David R.
_92795
700 1 _aLang, Judy,
_d 1950-
_9407
596 _a1
999 _c1509
_d1509