| 000 | 01270cam a22002894a 4500 | ||
|---|---|---|---|
| 008 | 090830s2006 enk b 001 0 eng | ||
| 010 | _a2006005380 | ||
| 020 | _a0470027517 | ||
| 035 | _a(Sirsi) u2379 | ||
| 040 |
_aEG-CaNU _cEG-CaNU _dEG-CaNU |
||
| 042 | _ancode | ||
| 082 | 0 | 0 |
_a658.827 _2 22 |
| 100 | 1 |
_aGrant, John, _d 1964- _91572 |
|
| 245 | 1 | 0 |
_aThe brand innovation manifesto : _b how to build brands, redefine markets, and defy conventions / _c John Grant. |
| 260 |
_aChichester, West Sussex, England ; _a Hoboken, N.J. : _b John Wiley & Sons, _c c2006. |
||
| 300 |
_axvii, 310 p. ; _c 18 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _x Social aspects. _94364 |
|
| 650 | 0 |
_aBrand name products _x Psychological aspects. _94365 |
|
| 650 | 0 |
_aBranding (Marketing) _9988 |
|
| 650 | 0 |
_aLifestyles _x Economic aspects. _94366 |
|
| 650 | 0 |
_aConsumer behavior. _9563 |
|
| 596 | _a1 | ||
| 999 |
_c1497 _d1497 |
||