000			01788cam a22002774a 4500
008			090830s2007 njua 001 0 eng
010			_a2007009240
020			_a047012542X (cloth)
035			_a(Sirsi) u2363
040			_aEG-CaNU _cEG-CaNU _dEG-CaNU
042			_ancode
082	0	0	_a658.872 _2 22
100	1		_aLeSueur, Jeff, _d 1956- _94321
245	1	0	_aMarketing automation : _b practical steps to more effective direct marketing / _c Jeff LeSueur.
260			_aHoboken, N.J. : _b John Wiley & Sons, _c c2007.
300			_axiii, 346 p. : _b ill. ; _c 24 cm.
490	0		_aWiley and SAS business series
500			_aIncludes index.
505	0		_aProfit and loss fundamentals -- Profit and loss component details -- Managing the P&L -- Measuring marketing effectiveness -- Measuring return on investment -- Marketing financials -- Improving response : modeling and analytics -- Creating a marketing financials worksheet -- Relevant marketing automation information -- Financial and marketing information integration -- Marketing customer information -- Data acquisition, storage, and retrieval -- Data warehouse hardware and software configuration -- Making information useful : access, delivery, and organization -- Information map -- Using information -- Response testing -- Modeling -- Optimizing contact strategy -- Strategic marketing.
650		0	_aDirect marketing. _91284
650		0	_aMarketing _x Data processing. _94322
596			_a1
999			_c1480 _d1480