000 00706cam a22002174a 4500
008 090820s2009 maua b 001 0 eng
020 _a9780071280761 (pbk.)
035 _a(Sirsi) u2332
040 _aEG-CaNU
_cEG-CaNU
_dEG-CaNU
042 _ancode
082 0 4 _a658.8
_2 22
100 1 _aPeter, J. Paul.
_94229
245 1 _aMarketing management :
_b knowledge and skills /
_c J. Paul Peter, James H. Donnelly.
260 _a9th ed.
300 _aBoston, MA. :
_b McGraw-Hill,
_c c2009.
500 _axvii, 782 p. :
_b ill. ;
_c 25 cm.
504 _aincludes bibliographical reference and index..
650 0 _aMarketing
_x Management.
_94230
700 1 _aDonnelly, James H.
_94231
596 _a1
999 _c1446
_d1446