| 000 | 00849cam a22002654a 4500 | ||
|---|---|---|---|
| 008 | 090818s1997 nyua b 001 0 eng | ||
| 010 | _a96025413 | ||
| 020 | _a007053943X | ||
| 035 | _a(Sirsi) u2288 | ||
| 040 |
_aEG-CaNU _cEG-CaNU _dEG-CaNU |
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| 042 | _ancode | ||
| 082 | 0 | 0 |
_a659.1 _2 20 |
| 100 | 1 |
_aRossiter, John R. _94109 |
|
| 245 | 1 | 0 |
_aAdvertising communications & promotion management / _c John R. Rossiter, Larry Percy. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _b McGraw-Hill Companies, _c c1997. |
||
| 300 |
_axvi, 640 p. ; _b ill. ; _c 26 cm. |
||
| 490 | 0 | _aMcGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aAdvertising. _91283 |
|
| 650 | 0 |
_aCommunication in marketing. _94110 |
|
| 650 | 0 |
_aSales promotion. _9486 |
|
| 700 | 1 |
_aPercy, Larry. _94111 |
|
| 596 | _a1 | ||
| 999 |
_c1397 _d1397 |
||