| 000 | 01023cam a22002654a 4500 | ||
|---|---|---|---|
| 008 | 090816s2009 maua b 001 0 eng | ||
| 010 | _a2008005753 | ||
| 020 | _a0073380970 (alk. paper) | ||
| 035 | _a(Sirsi) u2253 | ||
| 040 |
_aEG-CaNU _cEG-CaNU _dEG-CaNU |
||
| 042 | _ancode | ||
| 082 | 0 | 0 |
_a659.1 _2 22 |
| 100 | 1 |
_aArens, William F. _91959 |
|
| 245 | 1 | 0 |
_aEssentials of contemporary advertising / _c William F. Arens, David H. Schaefer, Michael Weigold. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _b McGraw-Hill Irwin, _c c2009. |
||
| 300 |
_axxiv, 558 p. : _b col. ill. ; _c 28 cm. |
||
| 504 | _aIncludes bibliographical references (p. 511-523) and indexes. | ||
| 650 | 0 |
_aAdvertising. _91283 |
|
| 700 | 1 |
_aSchaefer, David H. _92428 |
|
| 700 | 1 |
_aWeigold, Michael F., _d 1958- _92244 |
|
| 596 | _a1 | ||
| 999 |
_c1362 _d1362 |
||