000			01780cam a22002774a 4500
008			080319s2005 njua b 001 0 eng
010			_a2004029593
020			_a9780131469181
035			_a(Sirsi) u224
040			_aEG-CaNU _cEG-CaNU _dEG-CaNU
042			_ancode
082	0	0	_a658.8 _2 22
100	1		_aKotler, Philip. _91461
245	1	0	_aPrinciples of marketing / _c Philip Kotler, Gary Armstrong.
250			_a11th ed.
260			_aUpper Saddle River, NJ : _b Pearson Prentice Hall, _c 2005.
300			_a1 v. (various paging) : _b col. ill. ; _c 29 cm.
504			_aIncludes bibliographical references and index.
505	0		_aMarketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
630	0	0	_aEMBA. _93968
630	0	0	_aMOT. _93969
650		0	_aMarketing. _93970
700	1		_aArmstrong, Gary _q (Gary M.) _92168
596			_a1
999			_c1348 _d1348