| 000 | 00909cam a22002414a 4500 | ||
|---|---|---|---|
| 008 | 090720s2008 njua b 001 0 eng | ||
| 020 | _a9780470131985 | ||
| 035 | _a(Sirsi) u2165 | ||
| 040 |
_aEG-CaNU _cEG-CaNU _dEG-CaNU |
||
| 042 | _ancode | ||
| 082 | 0 | 0 |
_a658.83 _2 22 |
| 100 | 1 |
_aMcDaniel, Carl D. _9827 |
|
| 245 | 1 | 0 |
_aMarketing research essentials / _c Carl McDaniel Jr., Roger Gates. |
| 250 | _a6th ed. | ||
| 260 |
_aHoboken, N.J. : _b John Wiley, _c c2008. |
||
| 300 |
_aXX, 493 p. : _b ill. ; _c 26 cm. + _e 1 CD-ROM (4 3/4 in.) |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing research. _93747 |
|
| 700 | 1 |
_aGates, Roger H., _d 1942- _93748 |
|
| 596 | _a1 | ||
| 999 |
_c1266 _d1266 |
||