| 000 | 00962cam a22002534a 4500 | ||
|---|---|---|---|
| 008 | 090719s2002 ohua b 001 0 eng | ||
| 010 | _a2001020090 | ||
| 020 | _a032412581X | ||
| 035 | _a(Sirsi) u2157 | ||
| 040 |
_aEG-CaNU _cEG-CaNU _dEG-CaNU |
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| 042 | _ancode | ||
| 082 | 0 | 0 |
_a658.83 _2 21 |
| 100 | 1 |
_aMcDaniel, Carl D. _9827 |
|
| 245 | 1 | 0 |
_aMarketing research : _b the impact of the Internet / _c Carl McDaniel, Jr., Roger Gates. |
| 250 | _a5th ed. | ||
| 260 |
_aCincinnati, Ohio : _b South-Western, _c c2002 |
||
| 300 |
_axxxii, 682, 36, 9 p. : _b col. ill. ; _c 26 cm. + _e 1 computer optical disc (4 3/4 in.) |
||
| 500 | _aRev. ed. of: Contemporary marketing research. 4th. c1999. | ||
| 504 | _aIncludes bibliographical references (p. 26-36 of 3rd group) and index. | ||
| 650 | 0 |
_aMarketing research. _93720 |
|
| 700 | 1 |
_aGates, Roger H., _d 1942- _93721 |
|
| 700 | 1 |
_aMcDaniel, Carl D. _t Contemporary marketing research. _9827 |
|
| 596 | _a1 | ||
| 999 |
_c1257 _d1257 |
||