| 000 | 01058cam a22002774a 4500 | ||
|---|---|---|---|
| 008 | 090714s2009 maua b 001 0 eng | ||
| 020 | _a9780071263351 | ||
| 035 | _a(Sirsi) u2132 | ||
| 040 |
_aEG-CaNU _cEG-CaNU _dEG-CaNU |
||
| 042 | _ancode | ||
| 082 |
_a658.802 _2 21 |
||
| 100 | 1 |
_aCravens, David W. _93655 |
|
| 245 | 1 |
_aStrategic marketing / _c David W. Cravens, Nigel F. Piercy. |
|
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _b Irwin/McGraw-Hill, _c c2009. |
||
| 300 |
_axvi, 752 p. : _b ill. ; _c 25 cm. |
||
| 490 | 1 | _aThe Irwin/McGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _x Decision making. _93656 |
|
| 650 | 0 |
_aMarketing _x Management. _93657 |
|
| 650 | 0 |
_aMarketing _x Management _v Case studies. _93658 |
|
| 700 | 1 |
_aPiercy, Nigel. _93659 |
|
| 596 | _a1 | ||
| 999 |
_c1230 _d1230 |
||