| 000 | 00829cam a22002414a 4500 | ||
|---|---|---|---|
| 008 | 090709s2006 njua b 001 0 eng | ||
| 010 | _a2004029595 | ||
| 020 | _a9780131457577 | ||
| 035 | _a(Sirsi) u2024 | ||
| 040 |
_aEG-CaNU _cEG-CaNU _dEG-CaNU |
||
| 042 | _ancode | ||
| 082 | 0 | 0 |
_a658.8 _2 22 |
| 100 | 1 |
_aKotler, Philip. _91461 |
|
| 245 | 1 | 0 |
_aMarketing management / _c Philip Kotler, Kevin Keller. |
| 250 | _a12th ed. | ||
| 260 |
_aUpper Saddle River, NJ : _b Pearson Prentice Hall, _c c2006. |
||
| 300 |
_axxxix, 733 [45] p. : _b col. ill. ; _c 28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _x Management. _93358 |
|
| 700 | 1 |
_aKeller, Kevin Lane, _d 1956- _91242 |
|
| 596 | _a1 | ||
| 999 |
_c1115 _d1115 |
||