| 000 | 00871cam a22002534a 4500 | ||
|---|---|---|---|
| 008 | 090708s2005 enka b 001 0 eng | ||
| 010 | _a2004116790 | ||
| 020 | _a9780750659383 | ||
| 035 | _a(Sirsi) u2015 | ||
| 040 |
_aEG-CaNU _cEG-CaNU _dEG-CaNU |
||
| 042 | _ancode | ||
| 082 | 0 | 4 |
_a658.802 _2 22 |
| 100 | 1 |
_aWilson, R. M. S. _q (Richard Malcolm Sano) _9140 |
|
| 245 | 1 | 0 |
_aStrategic marketing management : _b planning, implementation and control / _c Richard M.S. Wilson and Colin Gilligan. |
| 250 | _a3rd ed. | ||
| 260 |
_aOxford : _b Elsevier Butterworth-Heinemann, _c 2005. |
||
| 300 |
_axii, 867 p. : _b ill. ; _c 28 cm. |
||
| 500 | _aPrevious ed.: 1997. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _x Management. _93333 |
|
| 650 | 0 |
_aStrategic planning. _992 |
|
| 700 |
_aGilligan, Colin. _93334 |
||
| 596 | _a1 | ||
| 999 |
_c1105 _d1105 |
||