000			09549nam a22002657a 4500
008			201210b2025 a|||f bm|| 00| 0 eng d
024	7		_ahttps://orcid.org/0009-0001-0001-7959 _2ORCID
040			_aEG-CaNU _cEG-CaNU
041	0		_aeng _beng _bara
082			_a658.4
100	0		_aHisham Magdy Eid Behiry _93684
245	1		_aProduct Discovery as A crucial Pillar of Digital Product Success _c/Hisham Magdy Eid Behiry
260			_c2025
300			_a88 p. _bill. _c21 cm.
500			_3Supervisor: Dr. Alaa Eldin Adris Dr. Elhassan Anas ElSabry
502			_aThesis (M.A.)—Nile University, Egypt, 2025 .
504			_a"Includes bibliographical references"
505	0		_aContents: Table of Contents CERTIFICATION OF APPROVAL................................................................................. II DEDICATION ..............................................................................................................IV ACKNOWLEDGEMENT ...............................................................................................V DECLARATION ...........................................................................................................VI ABSTRACT.................................................................................................................VII LIST OF FIGURES........................................................................................................ XI LIST OF TABLES ........................................................................................................ XII LIST OF ABBREVIATIONS........................................................................................ XIII CHAPTER 1 INTRODUCTION..................................................................................... 1 CHAPTER 2 PRODUCT DISCOVERY AS A CRUCIAL PILLAR OF DIGITAL PRODUCT SUCCESS....................................................................................................................... 5 2.1 CORE PRODUCT DEFINITION ....................................................................................................................5 2.2 PRODUCT MANAGEMENT FRAMEWORK.................................................................................................9 2.3 PRODUCT DISCOVERY AND ITS CONTEXT............................................................................................13 2.4 PRODUCT DISCOVERY AND STRATEGY PIVOTING..............................................................................25 2.5 PRODUCT SUCCESS OF PRODUCT DISCOVERED BY USERS................................................................25 2.6 PRODUCT DISCOVERY HELPS IN FOCUS ON OUTCOME OVER OUTPUT ..........................................26 2.7 PRODUCT DISCOVERY PRINCIPLES........................................................................................................27 2.8 PROBLEM STATEMENT............................................................................................................................27 2.9 RESEARCH QUESTIONS............................................................................................................................28 CHAPTER 3 RESEARCH METHODOLOGY............................................................................. 30 3.1 RESEARCH OBJECTIVE.............................................................................................................................30 3.2 RESEARCH SIGNIFICANCE.......................................................................................................................30 3.3 RESEARCH DESIGN...................................................................................................................................30 3.4 PARTICIPANTS ..........................................................................................................................................31 3.5 PROCEDURE...............................................................................................................................................32 3.6 DATA COLLECTION TOOLS .....................................................................................................................32 3.7 DATA ANALYSIS PLAN..............................................................................................................................34 3.8 DATA VALIDITY ........................................................................................................................................36 3.9 ETHICAL CONSIDERATIONS ....................................................................................................................36 CHAPTER 4 RESULTS AND DISCUSSIONS............................................................................ 38 4.1. DEMOGRAPHIC OVERVIEW OF SURVEY RESPONDENTS.....................................................................38 4.2 RELATIONSHIP BETWEEN AWARENESS OF PRODUCT DISCOVERY CONCEPT AND ENGAGEMENT IN ITS ACTIVITIES.............................................................................................................................................41 4.3 THE BENEFITS OF ADOPTING AND APPLYING PRODUCT DISCOVERY ACTIVITIES..........................45 4.4 PRODUCT DISCOVERY IMPACT ON BUSINESS PIVOTING AND DECISION MAKING...........................53 4.5 ANSWER THE RESEARCH QUESTIONS...................................................................................................57 CHAPTER 5 CONCLUSIONS AND RECOMMENDATIONS ............................................... 60 5.1 CONCLUSION .............................................................................................................................................60 5.2 IMPLICATION FOR PRACTICE..................................................................................................................61 5.3 LIMITATION AND FUTURE WORK .........................................................................................................62 REFERENCES...................................................................................................................................... 63 x APPENDICES ...................................................................................................................................... 68 APPENDIX A - SURVEY QUESTIONS..............................................................................................................68 APPENDIX B - INTERVIEW QUESTIONS .......................................................................................................71 APPENDIX C - PUBLISHED PAPER ................................................................................................................73
520	3		_aAbstract: Product discovery encompasses the critical activities conducted before and alongside product implementation to address potential risks proactively and develop a vision for a product that is both desirable and feasible. This study investigates the role of product discovery in the success of digital productbased companies, with a focus on their adoption, challenges, and perceived benefits. Despite the growing of technology-driven solutions aimed at addressing real-world problems, many innovative products fail to achieve significant financial returns. A key contributing factor is the insufficient engagement in structured product discovery activities during the early stages of development. This research employs a mixed methods approach to explore the implications of adopting or bypassing product discovery, combining quantitative survey data with qualitative insights from industry professionals. The quantitative phase involved a survey of 52 experienced participants from software product and engineering disciplines, revealing critical benefits such as avoiding unnecessary features, ensuring meaningful return on investment, and fostering customer-centric solutions. To better understand these insights, the qualitative phase featured interviews with five professionals in diverse roles, product director, user experience researcher, software manager, software quality manager, and agile consultant who reflected on the survey findings and provided contextualized perspectives based on their experiences. The findings underscore the importance of embedding product discovery as a core practice within organizations. Interviewees emphasized the need for management sponsorship, tailored training for product team members composed of business, engineering, and design representatives, and the integration of discovery activities into hiring criteria and organizational culture. Practical recommendations include fostering cross-functional collaboration, sharing success stories to illustrate the return on investment, and establishing frameworks that align discovery efforts with business objectives. This research contributes actionable Product Discovery As A crucial Pillar of Digital Product Success Hesham Magdy Eid Behery viii strategies for decision-makers to optimize product discovery processes, ultimately driving more successful and impactful product development outcomes. Keywords Product management, product discovery, customer interview, software product, dual agility, Agile management
546			_aText in English, abstracts in English and Arabic
650		4	_aMOT _9309
655		7	_2NULIB _aDissertation, Academic _9187
690			_aMOT _9309
942			_2ddc _cTH
999			_c11025 _d11025