000			02097cam a2200241 a 4500
008			090707s2008 ohua b 001 0 eng
010			_a2006939680
020			_a0324364377
035			_a(Sirsi) u2005
040			_aEG-CaNU _cEG-CaNU _dEG-CaNU
042			_ancode
082	0	0	_a016.6588700973 _2 22
100	1		_aDunne, Patrick M. _93306
245	1	0	_aRetailing / _c Patrick M. Dunne, Robert F. Lusch.
250			_a6th ed.
260			_aMason, OH : _b Thomson/South-Western, _c c2008.
300			_axxiii, 552 p. : _b col. ill. ; _c 26 cm.
504			_aIncludes bibliographical references and indexes.
520			_aThis 4th edition of Retailing, like much of retailing itself, has undergone significant changes from prior editions. We have added many new and exciting features, but still kept the writing style conversational. In fact, given the influence of the Internet, the continuing growth of the service industry, and the many changes in the worldÆs economic systems, there has never been a more exciting time to study Retailing. As a result, every chapter of this edition features boxes covering these three topics in addition to the in-depth coverage within the text that you the reader have come to expect. Each chapter also has a fourth box that provides the reader with the Inside Story behind some recent retailing activity. As a result, we believe that students and instructors will like this edition even more than they did the highly-successful first three editions. A major contributor of the new ideas in this edition is our new co-author, Professor David Griffith. Dr. GriffithÆs interests and insights into e-tailing and the global retailing environment helped provide new focus for the text. We also believe that the students will appreciate his youthful insight into the world of retailing. And, if you happen to see a lot of Disney in this text, its attributable to David, a self proclaimed Walt Disney junkie who has visited every Disney theme park throughout the world.
650		0	_aRetail trade. _91255
700	1		_aLusch, Robert F. _93307
596			_a1
999			_c1094 _d1094