000			02940cam a2200277 a 4500
008			090706s2003 ohua b 001 0 eng
010			_a2002020827
020			_a9780030350849
035			_a(Sirsi) u1985
040			_aEG-CaNU _cEG-CaNU _dEG-CaNU
042			_ancode
082	0	0	_a658.403072 _2 21
100	1		_aZikmund, William G. _93246
245	1	0	_aBusiness research methods / _c William G. Zikmund.
250			_a7th ed.
260			_aMason, OH : _b Thomson/South-Western, _c c2003.
300			_axix, 748 p. : _b ill. (some col.) ; _c 27 cm.
504			_aIncludes bibliographical references and index.
505	0		_aPART 1. INTRODUCTION -- Chapter 1. The Role of Business Research -- Chapter 2. Information Systems and Knowledge Management -- Chapter 3. Theory Building -- Chapter 4. The Research Process: An Overview -- Chapter 5. Ethical Issues in Business Research -- PART 2. BEGINNING STAGES OF THE RESEARCH PROCESS -- Chapter 6. Problem Definition and the Research Proposal -- Chapter 7. Exploratory Research and Qualitative Analysis -- Chapter 8. Secondary Data -- PART 3. RESEARCH METHODS FOR COLLECTING PRIMARY DATA. -- Chapter 9. Survey Research: An Overview -- Chapter 10. Survey Research: Basic Methods of Communication with Respondents -- Chapter 11. Observation Methods -- Chapter 12. Experimental Research -- PART 4. MEASUREMENT CONCEPTS -- Chapter 13. Measurement and Scaling Concepts -- Chapter 14. Attitude Measurement. Chapter -- 15. Questionnaire Design -- PART 5. SAMPLING AND FIELDWORK -- Chapter 16. Sample Designs and Sampling Procedures -- Chapter 17. Determination of Sample Size: A Review of Statistical Theory -- Chapter 18. Fieldwork -- PART 6. DATA ANALYSIS AND PRESENTATION -- Chapter 19. Editing and Coding: Transforming Raw Data into Information -- Chapter 20. Basic Data Analysis: Descriptive Statistics -- Chapter 21. Univariate Statistics -- Chapter 22. Bivariate Analysis: Tests of Differences -- Chapter 23. Bivariate Analysis: Measures of Association -- Chapter 24. Multivariate Analysis -- Chapter 25. Communicating Research Results: Report, Presentation, and Follow-Up -- PART 7. VIDEO CASES -- PART 8. CRITICAL THINKING CASES.
520			_aThis best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
630			_aResearch Methods & Statistics _974
650		0	_aManagement _x Research. _93247
650		0	_aBusiness _x Research. _93248
596			_a1
999			_c1070 _d1070