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1.
Advertising communications & promotion management / John R. Rossiter, Larry Percy. by Series: McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Companies, c1997
Availability: Items available for loan: Main library (1)Call number: 659.1 / RO.A 1997.

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2.
Strategic integrated marketing communication : theory and practice / Larry Percy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam ; London : Butterworth-Heinemann, c2008
Availability: Items available for loan: Main library (1)Call number: 658.802 / PE.S 2008.

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