Strategic management : concepts and cases: A competitive advantage approach / Fred R, David ,Forest R David
Material type: TextPublication details: Upper saddle River , N.J : Pearson Education, 2015Edition: 1st ed. Global EditionDescription: 277 p., ill; 24cmISBN:- 9781292016894
- 685.4012 22
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Main library General Stacks | 685.4012 / DF. S (Browse shelf(Opens below)) | 3 | Available | 012559 |
includes bibliographical references and indexes
Pt. 1. Overview of strategic management -- Ch. 1. The nature of strategic management -- Pt. 2. Strategy formulation -- Ch. 2. The business vision and mission - - Ch. 3. The external assessment -- Ch. 4. The internal assessment -- Ch. 5. Strategies in action -- Ch. 6. Strategy analysis and choice -- Pt. 3. Strategy implementation -- Ch. 7. Implementing strategies : management and operations issues -- Ch. 8. Implementing strategies : marketing, finance/accounting, R&D, and MIS issues -- Pt. 4. Strategy evaluation -- Ch. 9. Strategy review, evaluation, and control -- Pt. 5. Strategic management case analysis
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