Becoming a public relations writer : a writing process workbook for the profession / by Ronald D. Smith.

Includes bibliographical references and index.

a Writing and what it means to you -- Effective writing -- Persuasive communication -- The writing process -- News and the public relations writer -- News releases -- Working with the media -- Broadcast media -- Organizational features -- Advocacy and opinion -- Fliers, brochures, and web sites -- Newsletters and corporate reports -- Direct mail appeals -- Public relations advertising -- Speeches and interviews -- Information kits -- Writing for news conferences.

"Becoming a Public Relations Writer" guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many formats and styles necessary to public relations writers. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various types of public relations writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations

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