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Integrated marketing communications in advertising and promotion / Terence A. Shimp.

By: Material type: TextTextPublication details: Mason, Ohio : South-Western Cengage Learning, c2010.Edition: 8th edDescription: xx, 668 p. : ill. (some col.) ; 29 cmISBN:
  • 9780324593600
  • 0324665318
  • 9780324665314
Subject(s): DDC classification:
  • 659.1   22
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 659.1 SH.A / 2010 (Browse shelf(Opens below)) 1 Available 004582

Includes bibliographical references and indexes.

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