Integrated marketing communications in advertising and promotion / Terence A. Shimp.
Material type: TextPublication details: Mason, Ohio : South-Western Cengage Learning, c2010.Edition: 8th edDescription: xx, 668 p. : ill. (some col.) ; 29 cmISBN:- 9780324593600
- 0324665318
- 9780324665314
- 659.1 22
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Main library General Stacks | 659.1 SH.A / 2010 (Browse shelf(Opens below)) | 1 | Available | 004582 |
Includes bibliographical references and indexes.
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