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Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006.Edition: 7th edDescription: xxxi, 592 p. ; col. ill. ; 29 cmISBN:
  • 0131968815
  • 9780131968813
Subject(s): DDC classification:
  • 659.1   22
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 659.1 / WE.A 2006 (Browse shelf(Opens below)) 1 Available 000599

Includes bibliographical references (p. 575-580) and index.

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