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Economic analysis for business and strategic decisions / Jae K. Shim.

By: Material type: TextTextPublication details: London : Global Professional Publishing, c2008.Description: vii, 196 p. : ill. ; 24 cmISBN:
  • 9780852976562
  • 0852976569
Subject(s): DDC classification:
  • 333.332   21
Contents:
The Fundamentals of Managerial Economics -- Optimization Techniques -- Market Forces: Demand and Supply -- Quantitative Demand Analysis -- Economic and Business Forecasting -- Theory of Production -- Multiple Product Planning and Linear Programming -- Cost: Theory and Analysis -- Markets and the Behavior of the Firm -- Pricing Policies and Strategies -- Long-Term Investment Decisions (Capital Budgeting) -- Risk in Project Analysis -- A Manager's Guide to Government in the Market Place.
Abstract: How can business decisions be made and tackled using economic theory, decision science methodology and computer modelling? Economic Analysis for Business and Strategic Decisions explains in a clear and layman like format how you can apply these cutting edge economic and financial concepts and tools to solving your real life business problems. You will learn how to use this high level economic thinking in making business and strategic decisions such as pricing strategies, yet still employing your regular computer software.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 333.332 / SH.E 2008 (Browse shelf(Opens below)) 1 Available 008251

Includes index.

The Fundamentals of Managerial Economics -- Optimization Techniques -- Market Forces: Demand and Supply -- Quantitative Demand Analysis -- Economic and Business Forecasting -- Theory of Production -- Multiple Product Planning and Linear Programming -- Cost: Theory and Analysis -- Markets and the Behavior of the Firm -- Pricing Policies and Strategies -- Long-Term Investment Decisions (Capital Budgeting) -- Risk in Project Analysis -- A Manager's Guide to Government in the Market Place.

How can business decisions be made and tackled using economic theory, decision science methodology and computer modelling? Economic Analysis for Business and Strategic Decisions explains in a clear and layman like format how you can apply these cutting edge economic and financial concepts and tools to solving your real life business problems. You will learn how to use this high level economic thinking in making business and strategic decisions such as pricing strategies, yet still employing your regular computer software.

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