Strategy : sustainable advantage and performance / G. Page West III, Charles E. Bamford.
Material type: TextPublication details: Australia ; Mason, OH : South-Western Cengage Learning, 2010.Description: xx, 409 p. : ill. (some col.) ; 26 cmISBN:- 9781439041307
- 143904130X
- 658.4012 22
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Main library General Stacks | 658.4012 / BA.S 2010 (Browse shelf(Opens below)) | 1 | Available | 011160 |
Includes bibliographical references and indexes.
1. Strategy -- 2. Performance -- 3. Vision and Mission -- Section B: ANALYSIS -- 4. External Environment -- 5. Value Chain -- 6. The Resource-Based View -- 7. Strategy at the Business Level -- Section C: LIFE CYCLE DYNAMICS & CORPORATE STRATEGY -- 8. Life Cycles -- 9. Competitive Landscapes -- 10. Strategy at the Corporate Level -- Section D: IMPLEMENTATION -- 11. Structure -- 12. Control & Performance.
STRATEGY: SUSTAINABLE ADVANTAGE AND PERFORMANCE, 1e, International Edition provides an innovative and effective new approach to the study of strategic management. This groundbreaking text emphasizes growth-oriented businesses and highly competitive environments, applying traditional principles and frameworks to the dynamic business climate today's students will experience as working professionals. Using value creation, sustainability, and performance as integrating mechanisms, the text enables a broad discussion of stakeholders and organizational goals, as well as in-depth exploration of the value chain framework. Masterfully balancing fundamental business theory and practical, real-life applications--presented through vignettes, exercises, and simulations--the authors employ a lively and engaging writing style that will appeal to students and instructors alike. Instructors will then customize the course material by selecting a set of specific cases correlated to fit their preferred teaching style and syllabus. The cases will be presented to students online or in print.
APPSCIE, NBK
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