Amazon cover image
Image from Amazon.com
Image from Google Jackets

Strategy : sustainable advantage and performance / G. Page West III, Charles E. Bamford.

By: Contributor(s): Material type: TextTextPublication details: Australia ; Mason, OH : South-Western Cengage Learning, 2010.Description: xx, 409 p. : ill. (some col.) ; 26 cmISBN:
  • 9781439041307
  • 143904130X
Subject(s): DDC classification:
  • 658.4012   22
Contents:
1. Strategy -- 2. Performance -- 3. Vision and Mission -- Section B: ANALYSIS -- 4. External Environment -- 5. Value Chain -- 6. The Resource-Based View -- 7. Strategy at the Business Level -- Section C: LIFE CYCLE DYNAMICS & CORPORATE STRATEGY -- 8. Life Cycles -- 9. Competitive Landscapes -- 10. Strategy at the Corporate Level -- Section D: IMPLEMENTATION -- 11. Structure -- 12. Control & Performance.
Summary: STRATEGY: SUSTAINABLE ADVANTAGE AND PERFORMANCE, 1e, International Edition provides an innovative and effective new approach to the study of strategic management. This groundbreaking text emphasizes growth-oriented businesses and highly competitive environments, applying traditional principles and frameworks to the dynamic business climate today's students will experience as working professionals. Using value creation, sustainability, and performance as integrating mechanisms, the text enables a broad discussion of stakeholders and organizational goals, as well as in-depth exploration of the value chain framework. Masterfully balancing fundamental business theory and practical, real-life applications--presented through vignettes, exercises, and simulations--the authors employ a lively and engaging writing style that will appeal to students and instructors alike. Instructors will then customize the course material by selecting a set of specific cases correlated to fit their preferred teaching style and syllabus. The cases will be presented to students online or in print.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 658.4012 / BA.S 2010 (Browse shelf(Opens below)) 1 Available 011160

Includes bibliographical references and indexes.

1. Strategy -- 2. Performance -- 3. Vision and Mission -- Section B: ANALYSIS -- 4. External Environment -- 5. Value Chain -- 6. The Resource-Based View -- 7. Strategy at the Business Level -- Section C: LIFE CYCLE DYNAMICS & CORPORATE STRATEGY -- 8. Life Cycles -- 9. Competitive Landscapes -- 10. Strategy at the Corporate Level -- Section D: IMPLEMENTATION -- 11. Structure -- 12. Control & Performance.

STRATEGY: SUSTAINABLE ADVANTAGE AND PERFORMANCE, 1e, International Edition provides an innovative and effective new approach to the study of strategic management. This groundbreaking text emphasizes growth-oriented businesses and highly competitive environments, applying traditional principles and frameworks to the dynamic business climate today's students will experience as working professionals. Using value creation, sustainability, and performance as integrating mechanisms, the text enables a broad discussion of stakeholders and organizational goals, as well as in-depth exploration of the value chain framework. Masterfully balancing fundamental business theory and practical, real-life applications--presented through vignettes, exercises, and simulations--the authors employ a lively and engaging writing style that will appeal to students and instructors alike. Instructors will then customize the course material by selecting a set of specific cases correlated to fit their preferred teaching style and syllabus. The cases will be presented to students online or in print.

APPSCIE, NBK

1

There are no comments on this title.

to post a comment.