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1.
Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 2009
Availability: Not available: Main library: Checked out (1).

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2.
Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Elsevier Butterworth-Heinemann, 2005
Availability: Items available for loan: Main library (1)Call number: 658.802 / WI.S 2004.

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