Business and society : a managerial approach / Heidi Vernon.
Material type: TextPublication details: Boston : Irwin/McGraw-Hill, c1998.Edition: 6th edDescription: xvi, 632 p. : ill. ; 24 cmISBN:- 0256217653
- 9780256217650
- 658.408 21
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Main library General Stacks | 658.408 / VE.B 1998 (Browse shelf(Opens below)) | 1 | Available | 004233 |
Includes bibliographical references and index.
Strategic Management of Social Issues -- Political and Community Responsiveness -- Managing People and Social Issues -- Consumer Welfare -- The Environment and Multinational Corporations.
Vernon explores management?s role in contemporary society addressing the economic, social, political, legal and technological factors that affect businesses. Vernon has two principal objectives: to enhance managers? understanding of the issues raised by interactions between business and legislative environments. to help managers develop the framework, tools and procedures that enable them to become responsible corporate citizens. Vernon is designed for upper-level undergraduate and MBA students.
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