Brassington, Frances. Essentials of marketing / Frances Brassington , Stephen Pettitt. - 2nd ed. - Harlow, England ; New York : Prentice Hall Financial Times, 2007. - xiv, 545 p. : col. ill. ; 26 cm. Includes bibliographical references and indexes. ISBN: 027370818X LCCN: 2006052469 Subjects--Topical Terms: Marketing. Dewey Class. No.: 658.8