David, Fred R.

Strategic management : concepts and cases / Fred R. David. - 12th ed. - Upper Saddle River, N.J. : Pearson Education, c2009. - xxxi, 336, 326 p. : ill. (chiefly col.), map ; 29 cm.

Includes bibliographical references and indexes.

9780135013205

2007049189


Strategic planning.
Strategic planning -- Case studies.

658.4012