Essential Economics for Business /
John Sloman ; Jones Elizabeh.
- 4th ed.
- Harlow, England : Pearson, 2014.
- 320 p: ill; 24 cm.
Cover; Contents; Custom publishing; Guided tour; Preface; Publisherâ#x80;#x99;s acknowledgements; Part A Introduction; 1 Business and the economic environment; 1.1 The business organisation; 1.2 The external business environment; 1.3 The economistâ#x80;#x99;s approach to business; Box 1.1 A perfect partnership; Box 1.2 The biotechnology industry; Box 1.3 The changing nature of business; Questions; Part end -- additional case studies and relevant websites; Part B Markets, demand and supply; 2 The working of competitive markets; 2.1 Business in a perfectly competitive market; 2.2 Demand; 2.3 Supply 2.4 Price and output determination2.5 Elasticity of demand and supply; Box 1.1 Stock market prices; Box 2.2 UK house prices; Box 2.3 Shall we put up our price?; Box 2.4 Speculation; Box 2.5 Controlling prices; Questions; 3 Demand and the consumer; 3.1 Demand and the firm; 3.2 Understanding consumer behaviour; 3.3 Estimating and predicting demand; 3.4 Stimulating demand; Box 3.1 Rogue traders; Box 3.2 Problems for unwary insurance companies; Box 3.3 Taking account of emotion; Box 3.4 Brands and own-brands; Box 3.5 Advertising and the long run; Questions 4 Supply decisions in a perfectly competitive market4.1 Production and costs: short run; 4.2 Production and costs: long run; 4.3 Revenue; 4.4 Profit maximisation; Box 4.1 Diminishing returns and business; Box 4.2 Making use of your fixed inputs; Box 4.3 Industrial clusters and competitiveness; Box 4.4 Minimum efficient scale; Box 4.5 The logic of logistics; Box 4.6 E-commerce; Questions; Part end -- additional case studies and relevant websites; Part C The microeconomic environment of business; 5 Pricing and output decisions in imperfectly competitive markets; 5.1 Alternative market structures 5.2 Monopoly5.3 Oligopoly; 5.4 Game theory; 5.5 Alternative aims of the firm; 5.6 Setting price; Box 5.1 Concentration ratios; Box 5.2 Windows cleaning; Box 5.3 Supermarket wars; Box 5.4 The prisonersâ#x80;#x99; dilemma; Box 5.5 Stakeholder power?; Box 5.6 Pricing in practice; Questions; 6 Business growth and strategy; 6.1 Strategic analysis; 6.2 Strategic choice; 6.3 Growth strategy; 6.4 Financing growth and investment; 6.5 Starting small; Box 6.1 Business strategy the Samsung way; Box 6.2 The ratios to measure success; Box 6.3 Recessionary strategies; Box 6.4 The Dyson Dual Cyclone vacuum cleaner Questions7 Multinational corporations and business strategy in a global economy; 7.1 Multinational corporations; 7.2 Business strategy in a global economy; 7.3 Problems facing multinationals; 7.4 Multinationals and the host state; Box 7.1 FDI Attraction and potential; Box 7.2 Merger activity; Box 7.3 Grocers go global; Box 7.4 Investing in China; Questions; 8 Labour and employment; 8.1 The UK labour market; 8.2 Market-determined wage rates and employment; 8.3 Power in the labour market; 8.4 Minimum wages; 8.5 The flexible firm and the market for labour; 8.6 The labour market and incentives Box 8.1 â#x80;#x98;Telecommutersâ#x80;#x99;
Want to see economics in action? Search online for the Sloman Economics News Site - a blog that's updated several times a week with current affairs and topical stories ... all linked into your textbook so you can explore the background to the issues more deeply. Essential Economics for Business presents the core principles of microeconomics and macroeconomics applied to the world of business while also looking at wider, topical business issues, such as business strategy, corporate social responsibility, ethics and the state of the global environment in which we live. Up-to-date case study