TY - BOOK AU - Griffin,Ricky W. AU - Ebert,Ronald J. TI - Business / SN - 0131209760 (pbk.) U1 - 658 21 PY - 2006/// CY - Upper Saddle River, N.J. ; , [London] : PB - Prentice Hall, KW - International Business KW - Industrial management KW - Business enterprises N1 - Includes bibliographical references and index; INTRODUCING THE CONTEMPORARY BUSINESS ENVIRONMENT -- UNDERSTANDING THE BUSINESS OF MANAGING -- UNDERSTANDING PRINCIPLES OF MARKETING -- MANAGING OPERATIONS AND INFORMATION -- UNDERSTANDING FINANCIAL ISSUES N2 - This best-selling text provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. The seventh edition focuses on three simple rules—Learn, Evaluate, Apply ER -