Business /
Ricky W. Griffin, Ronald J. Ebert.
- 8th ed.
- Upper Saddle River, N.J. ; [London] : Prentice Hall, c2006.
- xxv, 595 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
INTRODUCING THE CONTEMPORARY BUSINESS ENVIRONMENT -- UNDERSTANDING THE BUSINESS OF MANAGING -- UNDERSTANDING PRINCIPLES OF MARKETING -- MANAGING OPERATIONS AND INFORMATION -- UNDERSTANDING FINANCIAL ISSUES.
This best-selling text provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. The seventh edition focuses on three simple rules—Learn, Evaluate, Apply.