Blackwell, Roger D.

Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. - 9th ed. - Ft. Worth, Tex. : Harcourt College Publishers, c2001. - xx, 570 p. : ill. ; 29 cm.

Includes bibliographical references and index.

9780030211089

00033520


Consumer behavior.
Marketing research.

658.8342