David, Fred R.

Strategic management : concepts and cases / Fred R. David. - 10th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2005. - xxxii, 432 p. : col. ill. ; 27 cm.

Includes bibliographical references and index.

9780131276758


Strategic planning.
Strategic planning -- Case studies.

658.4012