Business /
Ricky W. Griffin, Ronald J. Ebert.
- 7th ed., International ed.
- Upper Saddle River, N.J. ; [London] : Prentice Hall, c2004.
- xxxii, 613, [80] p. : ill. (chiefly col.), col. maps, col. ports. ; 28 cm.
Includes bibliographical references and index.
INTRODUCING THE CONTEMPORARY BUSINESS ENVIRONMENT -- UNDERSTANDING THE BUSINESS OF MANAGING. -- UNDERSTANDING PRINCIPLES OF MARKETING -- MANAGING OPERATIONS AND INFORMATION -- UNDERSTANDING FINANCIAL ISSUES.
This best-selling text provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. The seventh edition focuses on three simple rules—Learn, Evaluate, Apply.