Griffin, Ricky W.

Business / Ricky W. Griffin, Ronald J. Ebert. - 7th ed., International ed. - Upper Saddle River, N.J. ; [London] : Prentice Hall, c2004. - xxxii, 613, [80] p. : ill. (chiefly col.), col. maps, col. ports. ; 28 cm.

Includes bibliographical references and index.

INTRODUCING THE CONTEMPORARY BUSINESS ENVIRONMENT -- UNDERSTANDING THE BUSINESS OF MANAGING. -- UNDERSTANDING PRINCIPLES OF MARKETING -- MANAGING OPERATIONS AND INFORMATION -- UNDERSTANDING FINANCIAL ISSUES.

This best-selling text provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. The seventh edition focuses on three simple rules—Learn, Evaluate, Apply.

0131209760 (pbk.)


Industrial management
Business enterprises

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