TY  - BOOK
AU  - Kotler,Philip
TI  - A framework for marketing management / 
SN  - 0131001175
U1  - 658.8   21
PY  - 2003///
CY  - Upper Saddle River, N.J. : 
PB  -  Prentice Hall, 
KW  - EMBA
KW  - MOT
KW  - Marketing
KW  -  Management
N1  - Includes bibliographical references and index
ER  -