TY  - BOOK
AU  - Finnegan,David
AU  - Willcocks,Leslie
TI  - Implementing CRM : :  from technology to knowledge / 
T2  - John Wiley series in information systems
SN  - 0470065265
U1  - 658.812   22
PY  - 2007///
CY  - Hoboken, NJ : 
PB  -  John Wiley & Sons, Inc., 
KW  - EMBA
KW  - MOT
KW  - Customer relations
KW  -  Management
KW  - Customer services
N1  - Includes bibliographical references and index
ER  -