TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research : :  an applied orientation / 
SN  - 0130131628(International ed)
U1  - 658.83   22
PY  - 1999///
CY  - London : 
PB  -  Prentice-Hall International, 
KW  - Marketing research
KW  -  Methodology
N1  - Includes bibliographical references and index
ER  -