Malhotra, Naresh K. <br/><br/>
Marketing research :    an applied orientation /  
Naresh K. Malhotra 
 - 3rd ed 
 - London :    Prentice-Hall International,    c1999. 
 - 1 v. (various pagings) :    ill., ports ;    26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130131628(International ed) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research -- Methodology.
<br/><br/><label>Dewey Class. No.: </label>658.83