TY  - BOOK
AU  - Arens,William F.
AU  - Weigold,Michael F.
AU  - Arens,Christian
TI  - Contemporary advertising / 
SN  - 9780073529912 (alk. paper
U1  - 659.1   22
PY  - 2008///
CY  - Boston : 
PB  -  McGraw-Hill Irwin, 
KW  - Advertising
N1  - Includes bibliographical references (p. 653-672) and indexes
ER  -